OUR STORY
Born from a love of beautiful design, deep relationships, and the magic of weddings and events.
In Fiore began when Liza was navigating the uncertainty of a post-grad job search with a heart for weddings and events. One day, she visited a local wholesaler to buy flowers for her sister’s home. Surrounded by blooms, and encouraged by her mom’s nudge to “just go for it,” the idea of starting her own floral company took root.
In the beginning, In Fiore lived entirely inside Liza’s kitchen. Flowers filled the kitchen sink, covered the counters, and took over the den — every surface becoming a makeshift studio. What started as a few arrangements quickly grew into full time floral event design.
From day one, In Fiore has been built on meaningful design, deep relationships, going above and beyond the call of duty, and an unrelenting commitment to integrity. These values guide every bouquet, every event, every celebration we touch.
Today, In Fiore is more than florals — it’s a place where stories are honored, beauty is created, and moments are designed to be remembered.
OUR MISSION
We’re passionate about creating beauty — and even more passionate about serving you well. Our heart is to make florals the most joyful, stress-free part of planning your celebration.
Meet our Founder
A graduate of Auburn University with a degree in Event Management, Liza has always been drawn to the artistry of events and the beauty of meaningful design.
As a recent newlywed, Liza’s appreciation for the little details that make a day unforgettable has only deepened. One of her greatest joys is taking the burden off of brides during their engagement season and wedding day so they can fully soak in the experience, feel present, and celebrate every moment. She loves taking an idea and watching it evolve over time into a beautiful event and celebration.
In her free time, you can find her cooking with her husband Henry, playing tennis, shopping, going on walks with friends, diving into a good book, spending time with her niece and nephew, or gathered with friends for their weekly dinner.
