OUR STORY
Born from a love of beautiful design, deep relationships, and the magic of weddings and events.
In Fiore began when Liza was navigating the uncertainty of a post-grad job search with a heart full of dreams for weddings and events. One day, she visited a local wholesale market to buy flowers for her sister’s home. Surrounded by blooms, and encouraged by her mom’s gentle nudge to “just go for it,” the idea of starting her own company took root.
In the early days, In Fiore lived entirely inside Liza’s kitchen. Flowers filled the kitchen sink, spilled across the counters, and took over the den — every surface becoming a makeshift studio with design, passion, and purpose. What started as a few arrangements quickly grew into full time floral event design.
From day one, In Fiore has been built on meaningful design, deep relationships, going above and beyond the call of duty, and an unrelenting commitment to integrity. These values guide every bouquet, every event, every celebration we touch.
Today, In Fiore is more than florals — it’s a place where stories are honored, beauty is crafted, and moments are designed to be remembered.
OUR MISSION
We’re passionate about beauty — and even more passionate about serving people well. Those two pillars guide us as we work in designing the celebration of a lifetime.
Meet our Founder
A graduate of Auburn University with a degree in Event Management, Liza has always been drawn to the artistry of design and the beauty of meaningful moments.
As a recent newlywed, Liza’s appreciation for the little details that make a day unforgettable has only deepened. One of her greatest joys is taking the burden off of brides during their engagement season and wedding day so they can fully savor the experience, feel present, and soak in every moment. She loves taking an idea and watching it evolve over time into a beautiful event and celebration.
In her free time, you can find her cooking with her husband Henry, playing tennis, shopping, going on walks, spending time with her niece and nephew, or gathered with friends for their weekly Wednesday hangout.
